Why are Web2 tools not suited for Web3 projects?

Web3 tools are made for web3 builders. In contrast, web2 platforms are hindering web3 communities from achieving their ideals. If you're looking to launch a web3 protocol or community, you are probably choosing this space because it represents an alternative to current forms of doing work, where decentralized governance, new systems of accountability and forms of payments are implemented. To accommodate these, it is crucial to integrate your project with solutions that can handle the specific set of data and infrastructures used by web3 technologies. Here is some instances where that disconnect can manifest:
Compensation: Web3 is bringing a whole new manner to consider monetary transactions with the use of various cryptocurrencies as a mean of payment. It also implies a much tighter relationship between work and compensation as trustless systems are set up to reward individuals based on their contributions. For this reason, using tools that support the various digital assets used by your organization is a must to align with the philosophy introduced by web3. By neglecting this aspect, web3 communities are at risk of implementing failure points in their operations or decreasing their productivity by dealing with a multiplicity of platforms to accommodate their methods of compensation.
Governance: When collaborating with other contributors to your web3 project, decentralized governance models are a central piece of the decision-making process. Aim for tools that have accessible on-chain governance features to foster that. It is imperative to ally peer-reviewing and voting on a single platform to prevent any loss of data and guarantee the inclusivity of the governance process within your web3 organization.
Ownership management: Web2 tools lack any form of ownership for users. They actually need to bundle up your data and sell it to advertisers, to satisfy their business models. The best way to own your data is through zero-knowledge proof protocols and private keys. These will be inherent features of any dApp that your web3 project seeks to use, ensuring that accessing them is done in a way that respects the ownership of your data. You can also control the information you are willing to share on web3 platforms, making collaboration easier to achieve while keeping control work data.
Accountability and reputation: Building your reputation with on-chain credentials, token or NFT holdings should be the core of web3 identity in any project. This is the best way to seamlessly allow access to content and role-based benefits to your community or organization. These verifiable digital assets guarantee the trust and security of what your building within your web3 project. Choose tools that support these and implement automatic gates to verify your members' identity reputation while holding them accountable.
For the aforementioned reasons, it is evident that web2 tools are not framed to satisfy the needs of web3 projects. Thankfully, there is a plethora of builders in the space striving to fill those gaps by developing tools that allow web3 organizations to achieve their goals while respecting the core values that brought them in this space. Looking for a database that maps some of the tools that could be useful for your community? Check out Messari's: https://messari.io/governor/tools !